Adventure means something different to all of us.

For some, it's chasing distant horizons. For others, it's found much closer to home—in long afternoons spent by the ocean, impromptu road trips, gathering friends around a table, or watching your children discover the world around them.

Over the years, that friendship has continued to grow. Our children have grown up together, we've shared countless music festivals, celebrated milestones, hosted events together and watched Elsa continue to wear Spell through every chapter of her life. From barefoot mornings in Byron Bay to family holidays, afternoons at home and adventures with her family, Spell has become part of her story, just as she's become part of ours.

As Spell celebrates 18 years, collaborating with Elsa felt less like a campaign and more like a natural evolution of a relationship built over many years.

More than simply the face of the campaign, Elsa joined us as co designer of our second Spell Adventure Club collection, helping shape the range through the lens of her own life. Drawing inspiration from favourite Spell silhouettes she has reached for time and time again, together we reimagined much-loved pieces for women seeking versatility, comfort and effortless beauty.

The result is a collection that feels deeply personal, one inspired by Elsa's connection to nature, her love of family, her effortless off-duty style and her enduring sense of adventure.

Shot at Elsa's Byron Bay horse property, the campaign captures the essence of Spell Adventure Club: gathering, exploring, slowing down and finding magic in the everyday. It's a celebration of the relationships that shape us, the places that ground us and the adventures that become our most treasured memories.